Brain bugs cognitive flaws that shape our lives neuroscientist dean buonomano explains why our brains make mistakes when we try to remember long lists of information or add large numbers in . Intro our brains flaws shape our lives this book provides an examination of brain flaws from an evolutionary perspective the brain is the most complex known device in the universe but it is imperfect it is limited and biased especially in terms of memory susceptibility to marketing. The brain is an amazing machine but it has its flaws why for example do we so often choose short term gratification over long term stability in brain bugs dean buonomano a professor of neurobiology and psychology at ucla argues that such flaws are the result of a still evolving brain confronted with the rapidly changing complexities of the. Simply put our brain is inherently well suited for some tasks but ill suited for others unfortunately the brains weaknesses include recognizing which tasks are which so for the most part we remain ignorantly blissful of the extent to which our lives are governed by the brains bugs dean buonomano. Brain bugs how the brains flaws shape our lives pdf free download e book description excellent buonomano reveals the intricate limitations and blessings of the most complex device in the known universe neuroscientist dean buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make
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